I have been making a list of ideas that come to mind to share here with everyone. Some, most of it will pertain to business, or how things can be applied to the business aspect of things.
Today I want to talk of the subject Why Blog? Should we blog? Does blogging work for business?
Why Blog? Many many reasons as to why we blog, and why some of us choose to blog. Great way to express your experiences with different subjects. Some of your subjects could be about vintage, collectibles, repurposed, upcycled, junking restoring, crafting, handmade, collectors, dealers, sellers, store owners, arts, political, business, and so on. As you can see the list could go on forever. Some use blogs as a diary, journal, and some do it for money too.
I can say from research I found that search engines serve up web pages, not just websites. Now, every blog post has a new page everytime you post something. By making these pages you could do well within ranking for searches. You know, some of the websites do have a blog on it too. Hmm....that could be a good idea to have. Actually, I had already applied that idea to my website, but have now seen the suggestion while researching blogging. Google likes content, and blogs give a new page all the time with a post, and of course the content with it too. A blog post = web page, and web page = search opportunity.
Blogs can describe things in depth. Blog is a tool that lets you get new content out continuously, or as often as you choose to post, both to your website viewers, and to the search engines. Blogging can be used as a hobby, and for some of us blogging becomes a business venture. Blogging keeps growing, and over time has been realized how it is not just for professional writers, or marketers with a product/service to sell. It is actually suitable for anyone with stories, or ideas to share.
I am just covering a few things with blogging. This post could get very very long if I tried to cover everything.
3 things you will need for Business Blogging:
• Use the Right Platform
There are many to choose from, and everyone has their own preferences to what they use too. Many use blogger because it has been known to be easier to work with, and there are quite a few that use Wordpress as well. With wordpress I guess you get more plug-ins to work with to do more with your pages. If you have not decided on a blog platform search it a bit, and again, find one that works for you, and that you like the feel with.
• Own Your Own Domain
You want to be able to blog from your own property. IF you would ever decide to move to another platform this allows you to retain all of the inbound links that you have gathered too. I seen it suggested to use your .com for blogging. I use my .com for here, and my .net for my store blog of pictures. Go Daddy makes it really easy to direct your domain, and redirect if you want to move it too.
• Be Committed With Blogging
Takes time to get seen, heard, have followers, comfortable with topics you want to discuss and share, and to find what works for you. Put your own character into it so that people can feel who you are. This is how they get to know you, like you, want to share with you, share your link to others, will become your friends, and also will become customers who will buy from you too.
On an average I have seen it noted that you should try to blog about 2-3 times a week. I know, I know....where do you find the time to do ALL of this? We all go through this, and find our way with it. For me? I still facebook, twitter, and visit different social medias. But, I do not spend as much time with them like I use to. I like blogging, enjoy it, and like to research a little for the next topic that I will be sharing. Whether it is for business, something I learned, or a little about me. A little something shared is better than nothing too. I have been working on my schedule for blogging, and so far have kept it at about twice a week. Sometimes I might drop in a note, or announcement in between too.
I don't always do it, but you should start your post with your post title. Have keywords in the title, and know that the search engines give a little more weight to the 1st 3-4 words. Use keyword phrase through the body of the post. Try to do right away, and then a couple of more times in your post.
Use links to appropriate pages in your blog. Link name to the page on a site where you can buy the item from, link your keywords, and don't forget to anchor text too. Here are just a few examples: Artfire, maybe use the word vintage with a sentence, but note that you also like to repurpose treasures, and adore upcycling too.
Don't over do it either. I can not find a set limit to watch for, but if you overload with all of it, google will also see it as bad, and you will not make it to searches either. You also want to work on inbound links. Those are links that come from other web pages to your blog post. Preferably from other pages that deal with the same thing you do, involved with same topic you are discussing, and that sort of thing. That will have more weight with search too.
Ok, I need to slow this down here a bit, and not write a book to ya'll. I am just skimming some of the research I have found with blogging. I can say it is becoming more popular, and sometimes people are turning to that more than just socializing too. Work with it, takes time, but I have seen many who have made their blogs into their websites too. It all depends on your goals, what you want, where you are going, and so on.
In conclusion, things to work with in blogging to help with your rankings and searches are:
• Perform a keyword analysis to know keywords that drive qualified traffic to your site
• Put keywords in your titles, content, and through out your blog post. Remember do not over load the keywords as that can be looked at as bad too.
• Create content that will encourage people to link to you, to your blog, and want to share your blog with others.
Time for me to sign out. Late night here for me, but wanted to get some kind of a post done for ya'll to read, think about, and work with if you wanted to also. I want to thank all of you for visiting with LilacsNDreams, hope you enjoyed your visit, and stop by anytime. Remember, welcome to leave comments, share with us, respond to comments left, and you get the picture. Take care everyone, and have a wonderful super relaxing enjoyable weekend. Be safe!