Google Algorithm Change
It is rare that they announce these. But this one affects a large portion of queries. And it reinforces AGAIN how duplicate content will be further penalized and how your item pages need to have more content.
Google Announcement Here
1) Do not duplicate content across marketplaces - a site like Etsy has higher authority than most and can get away with more duplicate content ( other duplicate sites will be penalized)
2) Do not duplicate content on the marketplace - try to keep your items unique from one another. This change is targeting content farms that run massive duplication of content to try to snag Google traffic. If you use the "easy method" of copying listings you are behaving like a content farm in the eyes of Google, your listings may suffer.
As we have said in the past - easy for you is BAD for your business. Difficult for you is probably better for your business.
3) Do not write short, low-value descriptions -Longer descriptions with more information, discussion of product, how the product is made, how it can be used, even testimonials will index better.
Why? Because Google says so in the announcement.
"At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
And....here is the link to that too. http://www.artfire.com/modules.php?name=forums&op=view_topic&tid=29290
I hope ya'll find this helpful, and make sure you click the link for Google at the top of the discussion, and read what they had to announce. As always, feel free to comment, ask questions, and so on. When in internet roam, don't forget to visit LilacsNDreams Artfire Shop, and also LilacsNDreams Ecrater Store. Never know what treasure you might find that is a must have:) Have a super weekend everyone:)