In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.
They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could.
Chicks were not impressed.
Bert and John street hawking, South Boston, March 1993
By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall.
Jake’s contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in.
Original Jake drawing, July 1994
One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born.
Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake’s team grew, and the Little Brand That Could began to spread across America.
Today, the New England based brand stays close to its roots, with an emphasis on simplicity, humor and humility. Through Life is good Festivals, positive products, and a steady dose of ping pong, Jake’s crew does its best to keep the good vibes flowing.
First day ever selling Life is good, Cambridge Street Fair, September 1994
Amazing story, isn't it? Makes you realize it can happen to anyone, anytime, anywhere. Believe in yourself, and what you do, and you might surprise yourself where you will go with it:)
Have a super weekend everyone, and thanks for visiting LilacsNDreams!:)
What a great story! I think I read it at the right time. I almost feel like giving up sometimes. It is stories like that which cause me to stick it out. Thanks!
ReplyDeleteMe Too! Was feeling like a Monday again, kids that don't live at home, but still cost me money with things, and blah blah blah. Nothing going right, read this, and it gave me hope again:)
ReplyDeleteThanks for visiting katlupe, and glad you enjoyed the artical:)
Gary Blehm, The Optimist, spread the power of optimism and
ReplyDeletepositive vibes since the 1980's with a character
expressing positivity with a half moon shaped grin.
Google "Gary Blehm" and "Grin Big"